Brats Beer and Boxing, 2026
Overview
Brats, Beer, and Boxing was a live event campaign designed to drive ticket sales, increase community engagement, and elevate awareness for a high-energy local boxing event hosted at the Hocking College Equine Complex. My role in the project focused on digital advertising strategy, audience targeting, boosted ad placement, campaign messaging, and performance optimization across Meta platforms.
The campaign centered on creating excitement around the event while maintaining a strong focus on conversion-oriented advertising that translated engagement into measurable ticket sales. I created and coordinated the distribution of all materials related to this event.
Updated Logo
I redesigned and updated the Brats, Beer, and Boxing logo to create a more polished and visually cohesive identity for the event campaign. The refreshed branding helped modernize the event’s appearance while making promotional materials feel more professional and recognizable across platforms. The updated logo became the central visual anchor for social media graphics, advertisements, promotional videos, and sponsor materials throughout the campaign.
Facebook and Instagram Reel
I created a promotional reel for Facebook and Instagram designed to generate excitement and increase audience engagement leading up to the event. The reel incorporated dynamic visuals, motion graphics, event footage, and concise messaging optimized for short-form social media consumption. This asset played an important role in increasing reach, video plays, and audience interaction while helping drive traffic toward ticket purchasing links.
1080 x 1080 Social Media Post
I designed square-format 1080 x 1080 social media graphics optimized for Facebook and Instagram feeds to promote ticket sales and event awareness. These graphics combined branded visuals, event information, sponsor recognition, and clear calls to action to encourage audience engagement and conversions. The posts contributed to the campaign’s visual consistency while helping maintain audience attention throughout the promotional period.
Promotional Flyers
I designed promotional flyers for Brats, Beer, and Boxing that were distributed across Hocking College’s campus and throughout the surrounding community to increase event awareness and drive ticket sales. The flyers incorporated the campaign’s updated branding, event details, sponsor information, and strong visual elements to quickly capture attention in both student and public spaces. These materials helped extend the campaign beyond digital advertising by creating additional visibility in high-traffic physical locations including campus buildings, local businesses, and community gathering spaces.
Event Graphics
I created branded sponsor recognition graphics designed to be displayed throughout the event venue during Brats, Beer, and Boxing. These visual elements highlighted sponsoring organizations and businesses while reinforcing the professionalism and community support behind the event. The graphics helped create a stronger event atmosphere, increased sponsor visibility during the program, and contributed to a more polished and cohesive audience experience.
End of Campaign Report
Campaign Goals Increase event awareness across Southeast Ohio Drive ticket purchases through boosted social campaigns Improve return on advertising spend Increase attendance compared to the previous year Optimize campaign performance with a smaller advertising budget Results & Performance Metrics Total Tickets Sold: 234 Ticket Breakdown 10 Sponsorship Tables Sold (6 seats per table = 60 attendees) 49 Couples Tickets Sold (2 attendees per ticket = 98 attendees) 68 Single Tickets Sold 8 Student Tickets Sold Advertising Campaign Performance Meta Ad Campaign Results 22,833 Total Views 15,273 Accounts Reached 664 Link Clicks 450 Landing Page Views 6,923 Post Engagements 18,385 Video Plays 84 Post Shares 136 Reactions Cost Per Link Click: $0.14 Total Ad Spend: $93.33 over 18 Days Key Wins 50% Increase in Ticket Sales Compared to the previous year, the event experienced a 50% increase in ticket sales despite operating with significantly fewer advertising resources. Reduced Advertising Spend The previous campaign operated with three times the advertising budget, yet this year’s campaign generated stronger engagement and higher ticket sales through more targeted audience strategy and optimized boosted ad placement. High Engagement at Low Cost The campaign achieved: Strong organic interaction High click-through engagement Significant landing page traffic Efficient cost-per-click performance The boosted campaign maintained a highly cost-effective advertising model while maximizing regional visibility and audience interaction. Strategy Highlights Audience-Focused Messaging Campaign messaging emphasized: Community impact Live entertainment Local excitement Food and social atmosphere Accessibility for both students and community members Strategic Geographic Targeting Ads targeted audiences across: Nelsonville Athens Columbus Chillicothe Zanesville Parkersburg Jackson This regional targeting approach helped maximize visibility among likely attendees while maintaining efficient ad spend. Conversion-Oriented Creative The campaign utilized: Short-form promotional copy Event-focused visuals Video-forward content Direct ticket call-to-actions Mobile-friendly boosted ad placements My Role For this campaign, I: Developed boosted ad strategy Managed audience targeting Optimized Meta ad placement Monitored campaign analytics Refined messaging for engagement and conversions Supported event promotion across digital channels Helped drive ticket conversion through paid social advertising Final Outcome Brats, Beer, and Boxing demonstrated how strategic audience targeting, compelling storytelling, and performance-focused advertising can dramatically improve campaign outcomes even with a substantially smaller marketing budget. The campaign successfully increased attendance, boosted engagement, and generated measurable ROI while strengthening community awareness around the event.